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Student Learning Outcomes

Course Name: Corporate Identity and Branding
Course Number: ARTC 210
Course Objectives:
  • Students will be able to write comprehensive creative briefs.
  • Students will be able to design and produce original, icon-based corporate identities.
  • Students will be able to design and produce original, typography-based corporate identities.
  • Students will be able to develop brand strategies for print and web.
  • Students will be able to create style guides.
  • Students will be able to present original corporate identities and brand strategies, explaining and defending the successful use of learned skills and concepts.